Content Marketing Services
Our Recruitment Content Marketing Services Will Help YOUR Business:
BUILD it’s brand in front of your target audience
RAISE your personal profile as a thought leader and the go-to recruitment business in your sector
MAXIMISE trust and engagement with your target market
INCREASE inbound traffic and enquiries to your website
CONVERT these increased visitors into valuable clients and candidates
From significantly helping your site’s SEO efforts to building your company’s brand and driving leads and sales, content is a hugely powerful tool when marketing your business. Our content marketing services always begin with a content marketing audit to assess your current content marketing and then come up with a content marketing strategy to use the most effective methods to reach and engage your target audience.
Our Recruitment Content Marketing Services Include:
One of the most common forms of content marketing, blogs are often used as the foundation of campaigns. A natural way to promote your brand, by setting up a blog you create a resource for your potential clients and candidates and a place that reinforces your brand. Blogs are an evergreen form of content and represent an excellent investment both in terms of marketing and SEO.
Articles for Publication
Writing your own blog is important but so is contributing elsewhere online and in print. We’ll write awesome content in the forms of articles, ‘how to’ guides and other resources to place your brand in front of new audiences and expand your presence in the industry. They’re a fantastic way of building your authority and also for gaining high quality, relevant backlinks for SEO purposes.
Infographics are one of the fastest growing forms of content marketing and a powerful way of communicating your brand through technical or detailed information in a visually attractive, easy-to-process way. They brilliant for social media campaigns where they are often shared far and wide.
Social Media Images
A picture really is worth a thousand words, especially today where social media is an integral part of most people’s lives. We’re able to produce informative, exciting and visually striking social media images for all social media channels including Twitter, Facebook, Instagram, Pinterest, Linkedin and SnapChat. They’re a great way to get more organic exposure to your brand.
Videos are an ideal way of differentiating your recruitment business from your competition. Video is now affordable for small businesses and is a brilliant format for interviews, demonstrations, how-to guides, and any content with which you want to communicate a clear but sophisticate way that really showcases your brand. We offer both live and animated videos.
Our press release writing service is designed to help you get mentions of your recruitment services by journalists, bloggers, vloggers or quotes from you or high-profile members of your company in articles at industry publications. We can also help you with the distribution of your press releases to ensure they reach the decision makers that matter.
Implementing Your Content Marketing Strategy
Regardless of what sort of sector your recruitment agency is in, our content marketing strategies are all about zeroing in on your target audience(s) with content that appeals to them. As well as developing content for your online assets (website, social media channels etc) we also reach out to relevant websites, blogs and publications in your industry with a view to working with them too to publish guest blogs, infographics, videos or any of our other content marketing creations. Not only does this help to create valuable, high quality and relevant links back to your website for SEO purposes, it also helps us to establish your brand as an authority and though leader in your field.
Content Marketing Statistics
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
78% of CMOs believe custom content is the future of marketing.
86% of highly effective organizations have someone in charge of content strategy. (Source: CMI)
Want To Know More About Our Recruitment Content Marketing Service?
If you want to know more about how our contact marketing services can help you, please call 07851 036095 or complete our contact form.